Our Story

 

Welcome to Carter Emporium, where the timeless beauty of moissanite meets the artistry and heritage of London. Our story is one of passion, tradition, and innovation, beginning with a vision that took root in 1965.

It was in this year that our founder's grandfather, a renowned jeweller and visionary craftsman, laid the foundation for what would become Carter Emporium. With a keen eye for detail and a deep appreciation for the art of jewellery making, he established a legacy of excellence that has been proudly passed down through generations.

Located in the vibrant heart of London’s Covent Garden, at 71-75 Shelton Street, Carter Emporium is a testament to our commitment to uphold this rich heritage. Inspired by our grandfather's dedication to quality and craftsmanship, we specialise in moissanite jewellery, renowned for its brilliance, durability, and sustainability. Each piece in our collection is a seamless blend of contemporary British design and timeless elegance, reflecting the dynamic spirit of our historic city.

Our journey from a humble workshop to a premier destination for moissanite jewellery has been fuelled by a passion for creating pieces that are not just beautiful, but deeply meaningful. We believe in the power of jewellery to tell stories, celebrate milestones, and become treasured heirlooms.

In our commitment to excellence, every member of the Carter Emporium family, from our skilled jewellers to our dedicated customer service team, strives to provide an experience that honours the legacy of our founder's grandfather. Our mission is to continue this tradition, blending classic craftsmanship with modern innovation, to offer you pieces as unique and special as the moments they commemorate.

At Carter Emporium, we invite you to become part of our story. Discover our exquisite range of moissanite jewellery and let us add a touch of sustainable luxury to your life's most cherished moments — from the heart of London, to wherever your journey takes you.